About
Brian Gibbons
Real Estate Investor, Coach & Creative Financing Expert
Founder of REISkillsCoach.com | Coaching Since 1998
Meet Brian Gibbons
Brian Gibbons has been coaching real estate investors since 1998, helping thousands of students master the art of creative financing, lease options, and seller negotiation. As the founder of REISkillsCoach.com, Brian brings decades of hands-on experience to investors who want to build wealth through smart, low-risk strategies.
His philosophy is simple: learn how to present and close a motivated seller before you do anything else. Master that skill, and you’ll make money in any market — even during downturns and uncertain times.
📖 Decades of Real-World Experience
Brian’s journey in real estate didn’t start in a classroom — it started at the kitchen table. At age 25, he took a job meeting with home sellers face-to-face, presenting offers on how the company could buy their houses fast. For two and a half years, he saw 2–3 sellers per day, 5–6 days a week — that’s thousands of direct seller interactions.[citation:3]
That experience taught him everything about the real estate investing business:
- Contract law and negotiation
- Creative financing and seller financing
- Evictions, taxation on profits, and legal structuring
- Joint venture partnering and private lending
- Using self-directed IRAs for real estate
- Handling objections from “let me think it over” sellers
He learned the business from the ground up — through direct experience — and brings that same practical, no-nonsense approach to his coaching.
🎯 Coaching Philosophy: The 90% Success Rate
“My coaching success is over 90% with my students. I keep their life simple: learn how to present and close a motivated seller before you do anything.”
— Brian Gibbons
Brian’s coaching approach is built on a foundation of practical, actionable steps:
- Learn to close motivated sellers first. Before marketing, before websites, before anything — learn how to present and close.
- Get a good attorney. Understand the legal conventions where you do business. New York is not PA, and AZ is not CA.
- Get your business entity in order. Proper structuring protects your assets.
- Do free and cheap marketing to sellers. Start small and scale up.
- Stay on terms deals. Lease options, subject-to, land contracts, and rent-to-own exits.
Brian emphasizes that wholesaling is not a good start for new investors. Instead, he recommends closing a seller on a lease option and selling the paperwork to a tenant-buyer for 3–5% — which he says is WAY easier.[citation:3]
🛠️ Areas of Expertise
| Strategy | Description |
|---|---|
| Lease Options | Control property without ownership; assign to tenant-buyers for profit |
| Subject-To Deals | Take over payments with or without a note; exit via lease, lease option, or land contract |
| Land Contracts | Enter a land contract temporarily and assign to a land contract buyer |
| Wraparound Mortgages | Subject-to with a note to seller using a wraparound mortgage structure |
| Installment Sales | Use IRS rules for installment sales on free-and-clear properties |
| Master Lease Options | Low-risk entry into apartment buildings with option to buy |
| Self-Directed IRAs | Tax-advantaged real estate investing through retirement accounts |
💡 The “What If” Negotiation Technique
One of Brian’s signature teaching methods is what he calls the “What If” step in seller negotiations. This technique, which he learned from mentors Peter Conti and David Finkel, helps investors uncover creative deal structures that sellers might not have considered.[citation:12]
Example: A seller wants $1 million for a property with an NOI (Net Operating Income) of $80,000/year.
The “What If” approach: “Mr. Seller, would you be open to getting a guaranteed NOI payment for five or six years and then getting paid out at the end?”
This opens the door to creative structures like master lease options, installment sales, and seller financing.
Brian emphasizes that most sellers just want cash — but by asking “what if” questions, you can uncover opportunities for win-win creative deals.
⭐ What Students Say
“I want to publicly acknowledge and thank you for the phone call earlier. I reached out for one question, and got sideswiped with more valuable information than I didn’t know that I didn’t know. You took time to respond to someone you hardly know at all. You provided more insight and direction than I could ever expect on a random Sunday afternoon.”
— Daniel, REISkills Student
“Even though I am not, at this time but plan to be, one of his students, he has been a huge help in my REI business growth. He has allowed me to talk at length on the phone about concepts and questions that I have in regards to options and buying/selling with different forms of option deals.”
— BiggerPockets Member
🏫 About REISkillsCoach.com
REISkillsCoach.com is Brian Gibbons’ training platform for real estate investors who want to master creative financing strategies. The site offers:
- One-on-One Coaching: Personal guidance on deals, contracts, and business setup
- Training Videos: Step-by-step walkthroughs of lease options, subject-to, and more
- Lead Forms and Scripts: Tools for working with FSBOs and motivated sellers
- Community Access: Connect with other investors using these strategies
Brian has been coaching at REISkills since 1998 and has helped students across the country build successful real estate businesses using creative financing.[citation:3]
📝 Brian’s Advice for New Investors
- Study legal conventions where you do business — every state is different.
- Buy the agent books for your state and learn the local realtor contract.
- Visit a title company and learn conveyancing of title.
- Get a CPA who owns commercial and residential rental real estate as personal investments and LOVES REI.
- Go to every meetup and real estate investor association meeting you can. You find friends and partners and private lenders there.
- Get a business card that says: “I BUY, SELL and LEASE HOUSES. No Problem too big.” I like business names that have the word “Solutions”, it means you look for problems.
Brian’s core message: “Without DOING you are guaranteed to fail.” Fear and doing nothing avoids true commitment to learning. The investors who succeed are the ones who take action.[citation:3]
🌴 Beyond Real Estate
When Brian isn’t coaching investors or structuring deals, he enjoys golf, pro football, and spending time with his family.
Ready to Master Creative Financing?
Learn directly from Brian Gibbons and join a community of successful real estate investors.
📬 Get in Touch
Website: www.REISkillsCoach.com
Email: Available through the REISkills website
Location: Southern CA
Disclaimer: This page is for informational purposes only. Real estate investing involves risk. Always consult with qualified legal, tax, and financial professionals before making investment decisions.